ABCsons has an unmistakable feeling of cheer brought on by the complex interplay between patterns and colors. You can't help but feel happy when walking on the illustrated ABCsons set, or while flipping through the pages of your personalized book.
The brand's roots can be traced to Southern California, where two passionate entrepreneurs Caroline Tran and Catherine Leo, took the first steps in a journey together.
Beyond capturing beautiful imagery, photography had a much more significant meaning. Stemming from a desire to create legacies for her own family, Caroline grew to appreciate the art behind storytelling. This is where she would capture, then share, the stories that live beyond her subject.
As a wedding photographer, archiving and documenting legacies became a specialty of hers, often finding herself overseas.
Caroline's eldest son used to travel with her while she would photograph destination weddings around the world. Through their travels, they began collecting ABC books. They would set to find an ABC book unique to the region and bring it back for keepsake. The book was a nostalgic way to remember where they traveled together. A tradition was born—and soon to follow, the birth of an idea.
Derived from the alphabet theme, Caroline's interest in the ABC theme grew into a curious exploration and expression of her creativity. Sourcing objects from A to Z became her newest obsession. What became a growing tradition between mother and son, later blossomed into a concept she desired to share with other families and bring to countless homes. Traditional ABC books were plagued with cheesy photography, repeated the same suspecting themes—and seemingly hadn't grown in years.
Her entrepreneurial spirit of reinventing the ABC book we know today was met with a strong conceptual admiration for the theme. Caroline knew she wanted to bring this idea to life and reached out to Catherine.
Together Caroline and Catherine combine their passion in storytelling, colorful charm, and desire to develop family heirlooms to treasure for years to come. Throughout their partnership, the creativity is endless.
